Spotlight Series: Swarovski

This week, our Spotlight Series takes you to the glamorous world of Swarovski Bradford, where brilliance and luxury meet everyday elegance.
We caught up with Laura, the Store Manager, who shared some fantastic insights about what makes this store a gem among shoppers.
If Laura had to spotlight one standout collection at Swarovski, it would be the Mesmera collections in pink, blue, and green. These pieces offer a wonderful, subtle colour statement to your everyday wear. Beloved by the staff, the zirconia crystals add a touch of brilliance, playfulness, and luxury to any look.
Our fav product: The Angelic choker – this beautiful piece has taken TikTok by storm! Featuring bezel-set crystals on a rhodium-plated base, can be worn daily or for special events, adding a touch of glam that is simply unparalleled.
Most asked question: “What is Swarovski?” Laura explains that Swarovski is the world leader in crystal, with zirconia that rivals the brilliance of diamonds. Their crystals have adorned stars like Beyoncé, Doja Cat, Harry Styles, Bella Hadid, and Kim Kardashian. Another frequent query is about the correct pronunciation of Swarovski!
What do shoppers love most about Swarovski Bradford? The staff! The team is passionate, knowledgeable, and always ready to help customers find the perfect piece. Their ability to style a look and their knack for cracking a good joke now and then make the shopping experience delightful.
The team at Swarovski Bradford deserves a big shoutout for their hard work and dedication. Over the past year, they’ve welcomed three new staff members and a manager who transferred from another store. Despite the changes, they’ve undergone extensive training with smiles on their faces to ensure exceptional service.
The staff also wanted to express their gratitude towards Laura. Since her arrival, she’s imparted extensive knowledge about the products and has made training sessions fun, fostering a happy and efficient team.
Looking ahead, Swarovski is always evolving. Keep an eye online for the latest updates and visit the store to explore and try on the stunning new ranges they offer.
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The Broadway, Centre Management Suite, Hall Ings, Bradford, West Yorkshire, BD1 1JR


Monday: 9am – 7pm
Tuesday: 9am – 7pm
Wednesday: 9am – 7pm
Thursday: 9am – 7pm
Friday: 9am – 7pm
Saturday: 9am – 7pm
Sunday: 11am – 5pm