The Broadway is delighted to announce that leading health and beauty retailer Bodycare has chosen the centre for its brand-new Studio Concept Store – the first of its kind in West Yorkshire.
As part of Bodycare’s exciting return to the UK high street, Bradford has been selected as one of the first locations in the retailer’s national expansion programme. Following the successful launch of its concept store in Sheffield, The Broadway will become home to the fifth Studio Store in the UK, showcasing an innovative new retail experience.
The new-look store will combine Bodycare’s trusted range of affordable health and beauty essentials with an expanded selection of skincare, cosmetics, fragrance and wellness products. Shoppers can also enjoy exciting new features including K-Beauty collections, professional piercing studios and a dedicated creator studio.
The opening will be celebrated with a launch event featuring creator workshops, Bodycare’s popular “What’s In Your Bag” flash mobs, goody bags for customers (while stocks last) and more activities to be announced closer to the opening date.
Ian Ward, General Manager at The Broadway, said:
“We’re thrilled to welcome Bodycare to The Broadway. Being chosen for the first Bodycare concept store in West Yorkshire is a fantastic endorsement of both the centre and Bradford. Bodycare’s innovative new format will bring an exciting retail experience to the city, and we look forward to welcoming the brand later this year.”
A key part of the new concept is Bodycare’s commitment to supporting local content creators. Each Studio Store includes a professional creator studio, giving local creators the opportunity to produce content that celebrates their community while gaining valuable commercial experience.
Creators interested in getting involved can register their interest by visiting **bodycare.com/pages/live-at-bodycare**.
The arrival of Bodycare is the latest investment at The Broadway, further strengthening the centre’s retail offering and reinforcing its position as one of the region’s leading shopping and leisure destinations.
Further details, including the official opening date, will be announced soon.